How does the SmartTag differ from a microchip?
The obvious differences between the SmartTag and a microchip, it that our ID tag is visible, non-invasive, and less expensive. A microchip is injected into the top of the shoulders of a dog or cat, either by a veterinarian or a trained technician, depending on the state. In order for a microchip to be effective, it needs to be registered with the correct owner contact information and it needs to be taken to a shelter or veterinarian to get scanned. Microchips work on 3 different frequencies, so the shelter or veterinarian might not have the right microchip reader. Each SmartTag is engraved with a unique serial number and our live toll free phone number. In the event your pet is ever lost we immediately send out a broadcast alert via email and fax to all of the shelter, rescue groups and vets in a 50 mile radius of the pets last now location. You can be anywhere in North America. If someone finds your pet astray, all they do is call the toll free number on the back of the tag, read us t