How does the Shopzilla Publisher Program determine my traffic quality?
The Shopzilla Publisher Program is committed to providing Shopzilla, Inc. merchants high quality advertising traffic resulting in conversion, or sales. We continuously analyze Publisher traffic quality on an individual basis. In the event a given Publisher’s traffic quality does not meet our expectations, we will discount the cost charged to Shopzilla, Inc. merchants for that given Publisher’s traffic in an attempt to normalize merchant cost-of-sale. Note that this discount reduces the net revenue realized by Shopzilla, Inc. for traffic generated by that given Publisher, thus reducing that Publisher’s earnings. If your traffic quality has not met our expectations, you will be notified. You will receive traffic quality reports in the event that your traffic has been discounted, or upon your request. All determinations will be made by Shopzilla, Inc. in its sole discretion. Please refer to our Shopzilla Inc. Publisher Program Terms & Conditions for more information regarding the generati