How does the Shangri-La Dalian use Internet and email marketing?
E-time grows very fast in China. Shangri-La’s corporate website at shangri-la.com has been upgraded with more outstanding functions on room bookings. It’s quick and convenient for guests to get hotel information and to make room bookings through Shangri-la’s website. We have a marketing team to collect guests’ email addresses and consolidate them into our guest database. The hotel will send out all kinds of information including room promotions, food and beverage promotions, and information on health club activities. E-marketing is one of the most effective ways to promote our hotel. What corporate social responsibility programs does your hotel have? Corporate social responsibility has been and continues to be a high priority for Shangri-La Hotel, Dalian — in fact, the hotel has been active since it opened 10 years ago. Corporate social responsibility is no longer a ‘soft’ addition to the business – it has now become our customers’ and companies’ expectation. We are committed to suppor
