How does the search engine analyze and return information for searchers?
On the Wikipedia page about the Dallas Cowboys they reference a series of other websites (the official Cowboys website, ESPN website, Sports Illustrated etc.) and link to those pages, meaning, I can click on the words “Official website” and it will take me to the Cowboys official website. Search engines use links as a reference point in evaluating the quality and relevance of websites/pages. Search engines look at links like votes. Here, in the Search Engine’s eyes, Wikipedia has cast a vote for “DallasCowboys.com” by linking to it, as if Wikipedia is saying “Hey, this is a quality site about the Dallas Cowboys!” Search Engines use the number of votes (links) a website has received from other sites as a measure of relevance. A website with 1000 other websites linking to it saying this website is about the Dallas Cowboys, makes a search engine feel like the site in question is not only about the Dallas Cowboys, but is a high quality website about the Dallas Cowboys, simply because so ma
