How does the seal differ from other charity watchdog reporting efforts?
A. The BBB looks beyond “the numbers” while many other charity watchdogs confine their reports and conclusions solely to the charity’s finances. The BBB evaluates the charity’s governance, fund raising practices, solicitations and informational materials, as well as how it spends its money. Therefore, compliance with this seal will send a more complete confirmation of the charity’s accountability. Q. How are charities be permitted to use the seal? A. Permissible uses of the seal will include the charity’s direct mail appeals, annual report, posters, newspaper and magazine advertisements, billboards, web sites and television public service announcements. The web site seal will feature a “click to check” function that provides a direct hyperlink to the BBB report on the organization. Q. Will the BBB continue to report on charities that do not apply for the seal and/or do not meet standards? A. Yes, the BBB will continue to produce reports on those charities that are the subject of recent
