How does The Right Brain Approach complement other research methods?
The Right Brain Approach measures emotions, not people. Quantitative data is valuable, but the information it provides can be even more valuable when used in conjunction with Right Brain Research. For example, if you conduct Right Brain Research before a quantitative survey, you will know what the key issues are and will be able to ask the right questions and ask them in the right way based on the actual language that consumers use. Once Right Brain Research results are known, future quantitative surveys can be designed to accurately target the factors that affect buying decisions.
