How does the radical simplicity of CoTV change everything?
• The most deceptively important aspect of CoTV is its radical simplicity. CoTV exploits this simplicity to achieve far broader results than prior methods that have been stalled for a multitude of reasons. This is not your father’s ITV. • This simplicity is much like that of the Web. Few saw the power of the Web until it was ready to cross the chasm. By creating a simple standard for using open and widely available technology to create an open market ecology for independent content and services, the Web bypassed the many barriers that had constrained prior online services, and became a powerful engine for development. • CoTV provides similarly disruptive and radical simplification that changes the game in such ways as: • Ability to select from the full array of existing TV-related Web content (without change, exploiting the 80/20 rule), simply by linking it into a TV-viewing-related context for each viewer. Content specifically oriented to CoTV will add value, but is not a prerequisite
