How does the Public Relations process work?
X-Factor sends a brief questionnaire, and upon return, the writer begins composition of the specific piece. A telephone interview typically helps round out a great public relations document. All public relations articles are submitted for final approval prior to public release and distribution by our web marketing consultants. X-Factor’s Public Relations Coordinator builds and maintains relationships with editors at trade and industry-related publications of your choice. Success can be measured using Analytics and X-Factor’s clipping service, which includes monitoring, capturing, and reporting media and other coverage resulting from your public relations campaign.
