How does the Perception Analyzer work?
Respondents and audience members use wireless, hand-held dials to answer questions and give feedback during focus groups, meetings, presentations, etc. A small wireless receiver, called a console, connects to a computer and polls the dials. The Perception Analyzer software instantly tallies the results. Results are immediately available (in aggregate and by subset) for private viewing or to display to respondents and audience members. Results are available for analysis in graphical, crosstab, and quick frequency formats. Results can also be exported to SPSS, Excel®, PowerPoint®, in HTML, and as JPGs or PDFs for presentations and/or reports.
