How does the payphone industry compete with the cell phone industry?
The payphone industry provides a very important service to both cell phone users and non-cell phone users. They are of particular value to the 14 million Americans who have no home phone service, and the 140 million who do not own cell phones. The payphone industry competes with wireless calling in many ways. The price of a payphone call is still a good value when compared to the capital investment, basic charge, usage charges and surcharges that wireless users incur. Payphone companies provide service that is clear, secure, reliable and uninterrupted — benefits that payphone users have come to expect and wireless users can appreciate. In addition, callers do not have to worry about dead batteries, static, or lost signals when using payphones. Consumers may not be able to carry a payphone on their hip, but payphones are convenient, economical, and easy to use. In addition, payphones offer a full array of billing options, from coins to cards.
