How does the Parisian fashion scene compare to the US?
Lionel: The problem with the Parisian street fashion scene is they want to be American. We love US brands, but with Sixpack, we want to defend our own European values. We have our own background and history we [even] work with US artists. Contradiction is apart of Sixpack too. Format: In 1998 you opened your first store. Did you have the Sixpack label immediately or did you start out by selling other brand’s t-shirts? Lionel: We started selling French streetwear brands like Homecore, Triiad etc. We stocked Stussy, Freshjive etc. The idea was to do a concept store without any concepts, just selling things we had in our teenagers bedrooms: posters, t-shirts, sprays cans, books, and records. Some called it a concept store when the toy-mania came. Hahaha. We stopped the store to focus on the brand; we feel now more free and flexible. Format: How are you bringing French, English, German, and American artists together as a community? Lionel: Talented people come from all over the world, and
