How does the OIX work?
The OIX works by anonymously understanding a user’s interests and matching it to the relevant ad. It offers an unprecedented level of precision for advertisers and publishers, allowing them to tailor more effective ad campaigns. Every website can therefore carry precisely targeted ads and charge the associated premiums. They are free from the restrictions of pricing ad impressions based on the size and nature of their own visitors. Technically this is possible because we have separated the processes of analysis and targeting from ad delivery. The OIX truly enables targeting based on people’s interests rather than by the pages they may visit.
