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How does the OIX work with the portal advertising that the ISP already receives?

April 26, 2017Advertising ISP oix portal

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How does the OIX work with the portal advertising that the ISP already receives?

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An ISP portal is treated just like any other publisher. When an OIX-generated ad is of higher value than the current ad being served on the ISP portal, the OIX ad is served instead and the revenue is shared between the ISP and the OIX.