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How does the National Youth Anti-Drug Media Campaign reach out to teens?

April 26, 2017anti-drug Campaign media National REACH teens youth

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How does the National Youth Anti-Drug Media Campaign reach out to teens?

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Above the Influence, the National Youth Anti-Drug Media Campaign’s teen brand since November 2005, speaks with a message and voice relevant to today’s teens. The advertising and online campaign aimed at teens ages 14 to 16 encourages them to live “above the influence” and reject the use of illicit drugs. The brand supports a teen’s ability to “make the right decisions” and resist drug use, and it provides a realistic and resonant reflection of teen lives. Above the Influence, manifested in teen advertising and the Web site, www.AbovetheInfluence.com, takes into account differing sensibilities and attitudes that go beyond drugs, addressing a variety of pressures teens face.