How does the National Youth Anti-Drug Media Campaign reach out to parents, other caregivers, and community organizations?
Parents. The Anti-Drug, the National Youth Anti-Drug Media Campaign’s brand for parents, highlights the dangers of teen drug use and other risky behaviors and encourages parents to take action – talking, rule-setting, monitoring, and connecting – to keep their teens healthy and drug-free. The Media Campaign’s advertising and Web site, www.TheAntiDrug.com, targets parents and caregivers, reflecting research that shows they are the most important influence on their teen’s decisions about drug use. The Media Campaign also maintains a Spanish-language parenting Web site – www.LaAntiDroga.com – as well as versions of TheAntiDrug.com in Asian languages. In addition, with input from behavioral scientists and drug prevention experts, the Campaign develops a wide range of materials for youth, parents, and adult influencers, including brochures, handbooks, toolkits, posters, postcards, and CD-ROMs, many in bilingual versions. Community groups, parents, teens, and other individuals can order free
Related Questions
- How does the National Youth Anti-Drug Media Campaign reach out to parents, other caregivers, and community organizations?
- Where can I view the ads that have been created as part of the ONDCP National Youth Anti-Drug Media Campaign?
- How does the National Youth Anti-Drug Media Campaign reach out to teens?
