How does the National Youth Anti-Drug Media Campaign get the word out to media?
The National Youth Anti-Drug Media Campaign reaches out to news sources by hosting local/regional media briefings with drug experts; conducting national news conferences with leaders in the areas of public health, education, and youth; and maintaining regular outreach to news media outlets. Campaign anti-drug messages have been read, heard, or seen in the news media an estimated 2 billion times since 1998.