How does the National Lottery interact online with their various publics?
The National Lottery interacts separately with each of their interest groups. There are a number of websites catering to the diverse needs of the various audiences. Whilst the lotterygoodcauses.org.uk website is responsible for the promotion of the National Lottery and educating the public with regards to lottery funding another website namely, lotteryfunding.org.uk facilitates applications for grants and funding. National Lottery is solely for players and winners of the national lottery. The sites purpose is to allow players to play the lottery online. They do not compete for keywords in their category and are not in a race for search engine ranking. They rank very highly due to fact that they are the official UK National Lottery website. Whilst other sites also rank well for certain keywords, they do not pose a threat and instead endorse and support playing of the UK National Lottery. The site has a very crisp appearance. It is well touted in other media that proceeds from the Nation
