How does the NAI “Opt-out” Tool work?
The NAI Opt-out Tool replaces a network advertiser’s unique online preference marketing cookie on your browser with a general opt-out cookie. It does not delete individual cookies nor does it necessarily replace other cookies delivered by network advertisers, such as those that are used for aggregate ad reporting or mere ad serving purposes. Such cookies allow network advertisers to change the sequence of ad banners, as well as track the aggregate number of ads delivered (impressions).
The NAI Opt-out Tool reports information provided by NAI member companies about whether online behavioral advertising is occurring using “active” cookies present in your browser. The Opt-out Tool also allows you to replace a network advertiser’s “active” OBA cookie(s) on your browser with a general opt-out cookie. It does not delete individual cookies nor does it necessarily replace other cookies delivered by network advertisers, such as those that are used for aggregate ad reporting or mere ad serving purposes. Such cookies allow network advertisers to change the sequence of ad banners, as well as track the aggregate number of ads delivered (impressions).
