How does the Memelabs contest platform work?
The Memelabs platform is usually launched simultaneous with a greater social-media picture in mind. What it serves is basically a brand would come to us and they would look to launch some kind of contest. This is a way to create engagement, connectivity, interaction with their consumers. And using this platform, we’re able to generate a lot of buzz. We’re able to basically foray themselves into the social-media landscape. So, not only is it a contest platform, where people are able to upload, view, vote, comment, distribute, we are also here as advisors, and we work a lot to work and advise within the promotional aspect of their contest. So, that basically is another arm of Invoke, where we have a full social-media team as well as other tools that we’ve integrated into the Memelabs platform, like the Ow.ly shortener, the Twitter pieces, and the player. The social-media team would be here to help craft a really strong solid outreach for the particular client. How have on-line contests c
