How does the media buying business work?
Media buying refers to the resources spent on buying advertising space and time. For print ads businesses need ad space in newspapers, magazines, journals, scientific papers and any other form of printed medium. So their ads appear on TV or radio, organizations are required to buy air time. In either case, companies have to consider several factors including budget constraints, identification of media that will prove to be most effective and determination of media buying companies that can fetch the best rates. To make things easier, the corporate world outsources media buying requirements to specific media buying companies, which in turn talk to publishing houses and broadcasting agencies to negotiate placement of ads. They also strategize best ad placement outlets, timing, audience and other related issues so advertisers get the maximum return from the ad. Media buying is available online too so businesses can select their choice of cities, magazines, TV timings and place an order fo
