How does the media affect U.S. negotiating efforts and style?
U.S. officials may feed stories to journalists and “spin” coverage in efforts to shape perceptions of U.S. policy objectives and of the process of an ongoing negotiation. Yet such efforts are sporadic, rarely amounting to a media campaign, in part because the media are independent actors and are seen as unpredictable and uncooperative, and in part because the U.S. side expects to succeed at the bargaining table regardless of media coverage. 7. How is the world of international negotiation evolving in the twenty-first century? What challenges lie ahead for the American negotiator? This volume lists five forces that are particularly powerful in reshaping not just the field of negotiation, but the entire diplomatic landscape: • Many of the problems and dangers now confronting the world can be dealt with only by a collective response from the international community. • Many of these growing problems require not just collective action but also nonmilitary–especially negotiated–solutions.
