How does the MECA methodology differ from PIMS?
The most notable difference between MECA and PIMS is that PIMS focuses on product strategy whereas the objective of MECA is to create long-term shareholder value. The second difference is that PIMS surveys are administered at the Product or Business Unit level, whereas MECA can be applied for an entire firm, business unit, location, country, etc. The third difference is that while PIMS seeks to uncover causes for variations in ROI amongst products, MECA is a diagnostic to help executives determine the balance of capabilities required to generate long-term shareholder value.
