How does the Martus team know what these customers need?
Before and during product development, the Martus team met with numerous international human rights organizations such as Human Rights Watch, Lawyer’s Committee for Human Rights, Open Society Institute, Open Society Archive, United Nations and AAAS, as well as grassroots organizations from more than a dozen countries. In addition, we conducted market research in Russia, Sri Lanka, Cambodia and Guatemala, incorporating the recommendations of human rights activists into the product design. After initial development, Martus entered an extended test period with field-testing in Sri Lanka, Guatemala, Russia and Eastern Europe. By working closely with grassroots and international human rights groups during the conception and development of Martus and following up with these and other human rights groups post-development, Benetech has created a tool that addresses the needs of many organizations in the field.
