How does the management of Groove Theory come up with the concepts and routines?
The choreography really depends on the type of event. The management team will get together a month prior to any performance and decide what kind of choreography we are looking for and what themes and concepts we are looking for. For something like Midnight Madness, we use general songs that people want to hear. For more focused events like Urban Fare, we like to go for the themes. We brainstorm a concept and then tailor each piece to fit that concept. Is the choreography for each event unique, or do you have prepared routines for any of them? Everything is created for the event; we don’t really use stock routines. We generate new choreography for each event. “Thriller” is the only one that stays the same every year. You will never see a Midnight Madness that is the same. It is always changing because that is what the audience wants. That’s something we have to our advantage: Every time we come out, we have something new. What are Groove Theory’s plans for Urban Fare on November 1? The
