How does The Keg determine whether a location will be a franchise restaurant or a corporately owned and operated location?
In Canada, the metropolitan areas of Toronto, Vancouver, Montreal, Calgary and Edmonton are designated as corporately owned and operated. All other Canadian markets are current or potential franchise markets. In the Pacific Northwest, Greater Seattle is corporately owned and operated with the remainder of Washington designated as a potential franchise market. Following this same philosophy, we have opened corporate locations in the metropolitan areas of Dallas/Fort Worth, Denver, and Phoenix, and will evaluate outlying areas and other parts of these states as potential franchise markets. We are continuing to evaluate other U.S. markets for both corporate and franchise opportunities.
