How does the Indian market for wine compare with that of beer?
Figures compiled by the Economist Intelligence Unit show that Indians consumed 600 million litres of beer in 2002-03; of this, 4.4 million litres were imported. There are 36 breweries in India, but United Breweries (UB) is the country’s leading brewer, controlling 33% of the market. Its leading brand, Kingfisher, alone accounts for one-quarter of the market. Beer consumption in India was valued at INR 12.7 billion in 2003 by the Centre for Monitoring the Indian Economy (CMIE).
