How does the Hierarchy Work?
– A person starts at the bottom of the hierarchy (pyramid) and will initially seek to satisfy basic needs (e.g. food, shelter) – Once these physiological needs have been satisfied, they are no longer a motivator. the individual moves up to the next level – Safety needs at work could include physical safety (e.g. protective clothing) as well as protection against unemployment, loss of income through sickness etc) – Social needs recognise that most people want to belong to a group. These would include the need for love and belonging (e.g. working with colleague who support you at work, teamwork, communication) – Esteem needs are about being given recognition for a job well done. They reflect the fact that many people seek the esteem and respect of others. A promotion at work might achieve this – Self-actualisation is about how people think about themselves – this is often measured by the extent of success and/or challenge at work Maslow’s model has great potential appeal in the business
