How does the Global Industry DashboardTM simplify market segmentation?
The Global Industry Dashboard simplifies both industry segmentation and market segmentation. The purpose of industry segmentation, which includes market segmentation, is to divide an industry into its strategically relevant parts, in terms of both product varieties and buyer types, and to locate each competitor in the industry segments in which they currently compete. With a clear and objective view of the competitive playing field, it is a much easier job for business unit managers to select and to prioritize which segments to compete in. For planning purposes, the buyer types for each corporate business unit should reflect the strategically relevant buyer types for each unique industry, even if the company, as a whole, has chosen a set of buyer types to target. The Global Industry Dashboard lists the most strategically relevant industry buyer types and product varieties for each industry – the input required for developing a proper industry segmentation matrix. A detailed analysis fo
