How does the Future Friendly program support P&Gs overall sustainability commitments?
Future Friendly is a key part of our commitment to improve lives every day, now and for generations to come. We have had a structured corporate sustainability program in place for decades. We pioneered environmental reporting in the 70s, introduced eco-efficiency in the mid-80s when we launched compact detergents, and have been producing an annual sustainability report since 1999. In 2007, we changed the Company’s Statement of Purpose to incorporate sustainability, and also included a specific new principle that we will “incorporate sustainability in our products, packaging and operations”. This was a deliberate and explicit step to show our commitment to sustainability. In 2007, we defined specific sustainability goals to be achieved over the next five years. We recently expanded these goals which are detailed at http://www.pg.com/sustainability and include specific, measurable objectives for developing sustainable innovation products, improving the environmental profile of our operat
