How does the FreshAddress acquisition of Return Paths ECOA business affect me?
Our acquisition of Return Path’s ECOA business provides our clients with higher ECOA match rates and a more robust hygiene and correction service. (View Press Release) Are email appending and ECOA CAN-SPAM compliant? FreshAddress’s services are 100% CAN-SPAM compliant, and we offer secure, private services. Our senior managers actively participate on DMA Council for Responsible Email Appending and Email Delivery Committees, which helped set industry standards for email appending and delivery practices. Our President was also an appointed member of the Direct Marketing Association’s Committee for Social Responsibility. How does FreshAddress have such a large email database? We source our proprietary data through 1) our own consumer email change of address website, and 2) licenses with hundreds of consumer websites such as mortgage sites, travel sites, gaming sites, free email sites, etc. All FreshAddress data is 100% opted-in (volunteered) information, with date/time/source stamp. In ad
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