How does the Follow Me TV solution relate to cellular services like Sprint s mobile TV offering?
If you re looking at consumer behaviors and how consumers want to gain access to content, there are a variety of things they want to be able to enjoy and take with them. If you look at the research we have seenboth primary research in addition to third-party researchconsumers want to gain access to the content they have recorded in their libraries, whether that content resides on set tops or on PCs. We enable the user to do this easily, with the content protection that the studios and the operators demand. Outside the home, users may also want to enjoy live video broadcast and/or video snacks. That s where a service delivered over a handheld would come into play. If you look down the road, there are a variety of different standards evolving to enable broadcasting directly to devices. Today, operators have dipped their toes in the water with the current unicast [one-to-one data exchange] models. What ends up happening, though, is that as more and more users access video, the cell networ
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