How does the Examination test what public relations professionals do today?
In developing the Examination, the Universal Accreditation Board (UAB) used a complex, multi-year scientific process to ensure that the Examination measures the appropriate knowledge, skills and abilities public relations professionals must have today. Following the Professional Practice Analysis, the UAB recruited subject-matter experts to review the data from the Practice Analysis and organize it into more refined categories for the public relations profession. As a result, the UAB identified a final list of 60 competencies that a public relations professional must possess to perform his or her work effectively.
