How does the emerging markets-led and financing-focused strategy of Global Banking and Markets drive Asian business?
A core element behind our strategy is the long term growth opportunity from emerging markets and increasing trade. To capture this opportunity, Global Banking and Markets has to be present across both emerging and developed markets, so that we win not just the local business, but also trade and capital flows between countries. In Asia, this is a key driver to our presence in 21 countries and territories around the region. But just being on the ground isn’t enough. You need to have depth of local market knowledge and connectivity with other markets so that the right products and technical know-how get to clients. Having been in many of these markets for decades, and over a century in some cases, our business has developed within the unique local characteristics and regulations of each country. When you connect this in with our global financial product expertise and balance sheet strength, the result is a powerful combination for serving our clients. Asia is a diverse region. With differ
