How does the email monitoring tool work with Mintel Comperemedia’s direct mail and print advertising monitoring tools?
Comparing marketing efforts across the media channels — print, direct mail and email — is the most comprehensive and valuable analysis that Mintel Comperemedia provides. By looking at acquisition attempts, customer communications and advertisements across all channels you not only gain a complete look at your competitors’ strategies, but you also identify which media will provide you with potential opportunities that are underutilized by the competition.
