How does The Edge 96.1 measure its audience?
Official surveys are carried out by Nielson Media Research. NMR conducts surveys for all the capital city radio stations in Australia, the results of which are released eight times a year. Survey results play a significant part in the sales and programming of a radio station. Commercial radio is a business, and therefore growth is based on revenue generated by advertising. If a station is rating well, clients will more likely buy advertising space on that station.
