How does the current economic state affect Capital Access and Marketing and Innovation?
Pamela: While it was never easy to get funding for a new small business started by an entrepreneur with no experience, our current economic situation is pretty extreme. Without the luxury of money to pay people to create products and services for the future, many businesses will have an extremely short-term focus, which can lead to non-strategic decision making. But once again, with the majority of people focusing on short-term results, tremendous opportunity exists for those business owners willing to plan now for a brighter future. Network Solutions: The results show that 1/3 of small businesses feel they are successful in building the profitability of the owner. What is your advice for entrepreneurs and small business owners in terms of increasing the value of their company? Pamela: A natural tendency for many small business owners is to only focus on serving the needs of their customers, and not invest any time or energy in strengthening their own skills and building a strong infra
