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HOW does the cruise company make money giving away complimentary cruises?

April 26, 2017away COMPANY Complimentary cruise Cruises giving money

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HOW does the cruise company make money giving away complimentary cruises?

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The cruise industry is hurting in these economic times. They would rather give away a complimentary stateroom , free meals, and free entertainment, to fill up the ship, than to sail half empty. They know that many people will upgrade their cabins, visit their shops and gamble at their casino bringing in more revenue.