How does the cost of email marketing compare to other communications channels?
Email marketing is a very low cost marketing techniques specially when comapred to other marketing techniques available in the market like google adwords,facebook ads , Television marketing.You can get more details here isarvang Email marketing solutions
As you can imagine, the cost to create and send an email is significantly less than other communication channels. A recent study by The Direct Marketing Association (DMA) indicated that email costs ranged from $0.35 to $0.65 while the average direct mail piece cost $1.53. While email communications costs less than telemarketing or direct mail, the real value in email communications is derived from speed to market, improved response, lower cost per transaction, and mass personalization capabilities.
