How does the Consumer Reports Build & Buy program differ from price-quote services on other car-shopping Web sites?
This program differs from dealer lead-referral systems—typically presented as price-quote services on popular car Web sites—in several ways. • Traditional lead-referral systems exist to draw the car-shopper into the showroom, not to present guaranteed upfront pricing. Consumers are enticed to submit contact information in exchange for the promise of a vehicle price quote, but most sites will not provide an actual price quote upon first contact with the consumer. Instead, the shopper is encouraged to come into the dealership to negotiate and finalize a price. • With the Consumer Reports Build & Buy program, car shoppers receive multiple upfront, dealer price quotes before their contact information is ever revealed to a dealer. The consumer chooses which dealers, if any, he or she wishes to have contact him and only then is his/her contact information revealed to the dealer. The no-haggle price the consumer receives at the start of the process helps create an easier car-buying experience
