How Does The Communication Process Model Work For Advertising?
The communication process model that works for advertising is known as Advertising Communication Mode. There are six steps in this process which includes, the sender presents the idea, encodes idea, and then transmits idea. The next three steps are carried out by the receiver which includes that receiver gets the idea, decodes the message and then send feedback. Now during an advertisement communication model the adviser gives his idea to the advertising agency. In the encoding phase, advertising agency uses the media mix to create an ad. When the message is delivered then target audience gets the idea, understands it and give feedback. Therefore, different strategies are used by the advertising agencies to make the communication process effective. For example, through the application of appealing music in the video etc.
