How does the color pink affect the minds of males and females?
Exposure to various colors can have significant and very real physiological and psychological effects on people. However, the rules by which these effects can be predicted are not firm and the effects can be different for different people based on previous experiences, etc. There are many books on the topic, one of the most well-known being “Color and Human Response: Aspects of Light and Color Bearing on the Reactions of Living Things and the Welfare of Human Beings” by Faber Birren. In particular regard to your question about pink, you are probably thinking of Baker Miller Pink, which has been shown to have a calming effect under certain circumstances. There is a good discussion of Baker Miller Pink with some references at colormatters.com. I have not heard of any differences between the reactions of males and females, but it is possible there could be some psychological differences due to cultural conditioning. It has been suggested that Benjamin Moore’s Deco Rose #1328 closely match
