How does the co-screening collaboration between DMV and local Bengali associations function?
So far as DMV is concerned, we make newly released Bengali films available here as we have exclusive North American distribution rights, we pay full costs of theatre rentals, we supply the artwork and graphics as promotional material, we share gross revenue on a 50-50 basis without deducting the theatre rentals, and we promote the screening in social media and national marketing campaigns. The Bengali associations we collaborate with at the local levels locate and book the theatre, market the event among their members and the local community through flyers, e-mail, posters, etc. co-branding it with DMV, manage all logistics linked to the screening such as box office and online ticketing, and maintain proper accounting and remit DMV’s share with proper accounting statement.
