How does the Center for Business Optimization differ from the rest of IBMs business consulting services?
Pulleyblank: If you look at a standard services model for consulting, it’s all labor-based–time and material. Basically, if I work for you, I’m getting smart people to commit to work for you for a certain number of hours and do something. You’ll pay us based on that number of hours. What we’re offering instead is services-led, asset-based. What that means is about half of what you’d pay me would be for a software asset that would be installed in your system. And the other half of it would be the services that go around it, which would customize it, would integrate it with your operations. It sort of combines the product with the normal services engagement. Where does the Center for Business Optimization come into the picture? Pulleyblank: No. 1, we own and manage the assets. So, if you look at these assets like our fraud and abuse management system, this is a software asset that we own, that we are continuing to develop and enhance it. We support it; we also have the domain experts th
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