How does the business model for OpenMarket work?
• A: • The most successful and highly scalable financial exchanges (e.g. NASDAQ, eBay, etc.) have simple, transparent business terms for all participants. The OpenMarket business model is designed on these principles. The OpenMarket business model is transaction-based and designed to ensure trust and equity for all parties in the system. The business model is consistent, transparent, and standardized for both merchants and network operators. In the OpenMarket system, all participants get the same deal and benefits as their peers. The model is designed to be highly scalable and to reduce the “contract friction” of mobile commerce. OpenMarket business terms are provided separately to participants.