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How does the brightness number of 110+ compare to other similar papers?

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How does the brightness number of 110+ compare to other similar papers?

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At 110+, Kodak Bright White Inkjet Paper is the brightest paper available in this product category. Similar papers have brightness numbers from 94 to 100. Copier paper’s brightness numbers are usually in the 80s. Inkjet papers have numbers from the low to high 90s. • What are the benefits of using this kind of paper? Because of the fluorescent properties of the paper and the high contrast between the ink and a sheet of paper, the colors seem to “pop” off the page. These qualities make text easier to read and more pleasing to look at on the bright, white sheet of paper. • Why is Kodak providing paper in the less expensive ream-sized packages? Ream-sized packaging is another example of Kodak carrying its photographic message across the entire range of inkjet papers, priced from pennies per sheet to 83 cents per sheet. • Why would a consumer use Kodak Bright White Inkjet Paper instead of plain “copier” paper? Consumers choose Kodak Bright White Inkjet Paper over plain copier paper because

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