How Does the Arkansas Democrat-Gazette Remain Profitable?
How Does the Arkansas Democrat-Gazette Remain Profitable? Printed Papers and a Subscriber-Only Website Saturday February 13, 2010#spacer{clear:left}#abc #sidebar{margin-top:1.5em}zSB(3,3) The digital utopia dunderheads (Duds, for short) who think all news should not only be online but also free, and that newsprint is as dead as the dinosaurs, should watch this video from CNN Money. In it, Arkansas Democrat-Gazette publisher Walter Hussman explains how his paper continues to be profitable. The formula is simple: Readers actually pay subscription fees to read the paper and companies actually pay money – good money – to advertise in the paper, yes paper, otherwise known as that low-tech stuff called newsprint. And lest the Duds sniff that Hussman is some hick from the sticks who prints papers because he loves black ink on his hands, well, I’ll let him speak for himself: “This
