How does the AppLab test applications?
We employ rapid prototyping and other innovative approaches to quickly assess the potential of an application. In rapid prototyping, we send researchers to the field and offer a live service that we think has potential. Researchers select random users and observe and record end-users experiences from their introduction to the service to their reaction upon receiving information. The insights gained during rapid prototyping inform the design of the most useful and appropriate mobile services for the local context. We also conduct trials, such as our high-end device trial, to test new business models and services. In addition, the AppLab pilots each application for a set period of time. We believe in failing fast, discovering the most promising applications quickly and channeling our energy and resources towards applications that have the greatest potential to improve the lives of the poor.
