How does the ALDE Shopping Mall work?
It’s simple, and it works like any other online shopping vehicle except that now ALDE and its member organizations benefit from the experience. ALDE has partnered with Fundlink, LLC, in conjunction with more than 1,300 major retailers, to create an online shopping mall Web site. Consumers enter the ALDE Shopping Mall and choose to shop from stores such as Target®, Macy’s®, and Best Buy®. Before they enter a retail site, they are asked to choose an ALDE member organization that will benefit from their shopping experience. Once the designation is made, consumers are sent directly to the retailer of their choice to start shopping. A portion of each sale is contributed by the merchant to ALDE as well as the designated member organization. Consumers are not sent to a reseller nor are the prices any different. The only difference is the starting point of the shopping experience. Shoppers begin at the ALDE Shopping Mall in order to designate an ALDE member organization to benefit from their s
