How does the addition of TCU strengthen the Mountain West?
TCU is a fine academic institution that boasts a highly-competitive athletic program and possesses long-standing tradition. TCU’s mission and values are also a solid fit with the collective and individual philosophies of the Mountain West Conference and its member institutions. More specifically, TCU’s addition will enhance the MWC by: • Bringing additional depth and competitive strength to virtually every one of the MWC’s 19 championship sports. • Balancing the annual football schedule, so that each member will have four home and four away conference games each year. • Adding the nation’s seventh-largest television market to the MWC footprint. • Contributing the PlainsCapital Fort Worth Bowl to the MWC’s bowl line-up. • Expanding the MWC’s recruiting base as 10-13 percent of current football and men’s basketball student-athletes hail from Texas. Explain the MWC’s expansion process? Because it was not reacting to external influences, but rather evaluating opportunities, the MWC was in
