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How does the ActEngine(TM) work?

April 26, 2017TM

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How does the ActEngine(TM) work?

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Clickable Pro’s ActEngine(TM) analyzes your search marketing campaigns and generates recommendations based on your greatest risks and opportunities. Recommendations include qualitative best practices about copywriting, landing pages and account structure; and quantitative recommendations about bids, budgets and Quality Scores for advertisers with conversion tracking installed. (The ActEngine(TM) needs to review live performance data before generating quantitative recommendations, so you may not receive these when you first start using Clickable Pro.) Advertisers can also set a Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS) revenue goal, and the ActEngine(TM) will generate recommendations to help you achieve those goals.